New fashion client: Select Fashion
Opus are delighted to announce that the hugely successful Fashion Group- Select Fashion are now clients!
Currently with over 154 UK stores and rapid expansion plans in place, our key focus is on opening more prime trading stores throughout the UK. They will be rolling out Aures latest Point of Sale Units to over 250 stores in 2015 as part of the Group’s expansion plans.
Select Fashion has come a long way since its first launch in the early 1980’s. In 2004 the ultimate strategy was to drive the company away from being a well known ‘value’ ladies retailer, to that of a more fashion forward high-street leader. The then-owner of the business worked very closely with the Head of Buying Debra Castle and Select was en route to becoming a more fashion focused retailer. In early 2008 the company was bought over by a Turkish investor named Cafer Mahiroglu and Genus UK Ltd was born, but continued to trade as Select. Select is now on an exciting re-branding journey. Our overall aim is to offer effortless catwalk to high-street style, yet with surprising prices relative to our competitors.