Tablet Marketing
Retailers will never innovate quickly enough to maintain the ever-evolving technological demands of today’s consumer, but those who are actively innovating ― and developing new brand touch points ― will definitely set themselves apart. Retailers which are integrating tablets into their brand strategies ― and maintaining flexible, extensible platforms in a position to evolve along with these technologies and the people that use them ― are best positioned for success. Tablets are here to keep; retailers need certainly to embrace them and strongly consider how they may be used in stores to enhance brand experiences and build brand loyalty.
Here are some tips and ideas to give you a sense of what tablet pos is all about:
1) Client-ing With Handheld Tablets
‘Client-ing’ delivers an individual, service-enhancing customer experience by putting a tablet in the hands of the store associate. By levering customer profile data such as for instance preferences, purchase history and location, the store associate can suggest products or packages of products and/or services and never having to leave the shopper’s side. Like, a shop associate would use the tablet to create a whole outfit for a shopper based on her preferences; visually display that “look;” accept payment; have the products delivered how a shopper want (i.e., at home or in store); and present the shopper having an additional offer for the very next time she shops. The associate simply must enter the shopper’s name and allow the technology, coupled with good customer service skills, provide the greatest Client-ing experience. An example of this is seen at House of Fraser, the next largest retailer in the U.K. Included in its ‘order on line, get in store’program, House of Fraser offers an in-store concierge area where shoppers are greeted by sales associates who prepare their orders for pick up. Meanwhile, shoppers may use iPad devices to continue to browse and shop, or associates at the concierge area can walk them by way of a personalized selling experience. The ability has won a advanced of customer praise and assisted in driving additional sales —both in store and on line.
2) Interactive Digital Signs
Tablets make great digital signs. Their compact size and portability provide retailers a far more nimble approach in comparison to traditional digital signs. Tablets let brands change their messaging easily to handle different customers through the course of an engagement, with design impact limited only with a brand’s creativity. In businesses which are driven by daily consumer demand, brands may use digital sign tablets to address daily needs, boosting sales according to their inventory or certain promotions.
Furthermore, tablet digital signs may be used to drive a greater amount of customer service. Like, within Apple’s effort to restore all paper signs with iPads in their shops, shoppers can call for a sales associate by tapping an electronic digital sign up the iPad. Shoppers get a notice of just how long it’ll take a sales associate to reach at the shopper’s location, eliminating the necessity to search down an available associate.
3) Managing Floor Personnel
Tablets can provide store managers with a better way to control in-store associates, particularly in larger stores where managers supervise a greater amount of associates. Since store managers typically are less hands-on with customers, and more centred on management of store personnel and operations, using a tablet makes it easier to move through the store. Like, if your store manager notices customer volume building in a location, a simple mobile notification to workers closest compared to that area might help speed customer service.
Tablets also can let store associates oversee break times and provide better overall employee communication. Store associates also will need mobile phones as a standard part of these work gear. Like, using tablets to manage floor personnel is useful in the Apple Store since store managers have iPads and each store associate carries an iPod touch.
4) Training In-Store Personnel
The capability to create and disseminate training material that’s portable and easy to get at is invaluable, but tablet technology also makes for far greater training capabilities. From playing instructional videos to more complex applications such as for instance using augmented reality to instruct employees about product releases, the training uses for tablets are endless. Tablets also make sales force incentive programs more fun and engaging by giving real-time status updates and promotional information.
